The best age to adquire a property

One of the most important decisions in the life of a person or family is, currently, to become an owner. And is that buying a property today is a cost that can change our day to day for several years. Therefore, the best advice is not to rush, meditate all the pros and cons and do it at the right time. Analyzing all aspects is key to help you make the best decision.

The age to acquire a home is very relative and, each time, the real estate market influences more in relation to the offer of brand new properties and the increase in rental prices. On the other hand, also the possible of Government benefits for the acquisition of first homes and other factors such as the employment and family situation of the potential client.

In 2017, more than 40% of the mortgage requests were from buyers between 30 and 40 years old. 27% fromo buyers between 40 and 50. 17.5% from buyers between 18 and 30. This last age group is marked by the instability of the job market and the fear of banks to grant loans to so young customers. On the other hand, this year 2018, the Government has announced a package of aid for the rental and purchase for youths under 35 years that aims to encourage the purchase with a help of 20% of the total price,if the applicant’s salary contribution does not exceed 22,000 euros.

The previous help is very positive, but, considering the current job instability, it seems unlikely to bet on the acquisition. It seems that the age range between 35-45 years is the most common and successful, since employment seems to stabilize and the family economy allows an investment of this type becoming a more affordable expense. It is important to decide to take this step when the disbursement of the purchase can be assumed as an additional expense and not as a monthly challenge that can lead to major problems in the future facing, perhaps, an eviction for not being able to meet the debt.

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Sign a rent contract of more years than stipulated by law?

I own an apartment and the tenant asks me for more time than the three years that the law says, what can I do?

The law sets a minimum time therefore it is perfectly legal to extend this time, in fact, in these moments of so much uncertainty, it seems strictly necessary, and positive for the owner, for him to be profitable the lease the most important thing is to have the building rented as long as possible, and for the tenant who needs and claims stability.

There are tenants who are already fine three years as it is the minimum period but if we put ourselves in the place of a family with children looking for rent apartment and we think that this implies new schools, new friends for the children etc, it will be good to be able to offer more years, the five that already had all assumed or more if it is possible.

Everything will depend on how we approach the rest of the contract conditions, the rent and above all the future increases will be decisive at the moment of thinking about a longer contract.

If you really find a good balance between time and price you will have the goal achieved.

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4 technological concepts that arrive this 2018 to the real estate marketing

Undoubtedly technology is transforming our relationship with the world in many aspects. At the business level, it has become an indispensable tool in many sectors and has also made possible the birth of new ones. We are currently occupied by the power it has to change a stable sector, with entrenched and very traditional strategies, such as real estate marketing.

The technological aspects of which we speak next suppose and will suppose an impact of high level in the next times, beginning by this 2018 where it seems that already some of them are taking value.


We are, possibly, facing one of the most powerful tools at the level of real estate marketing that we currently have. Images and video are two main elements in the sector and capturing the attention of the potential customer with them is what leads us to use drones to get the most spectacular shots of the properties. In addition, in 2017 the use of video in online advertising was the most effective tool in advertising return and it seems that it has already been postulated as the closest future of marketing. We already used it in 2014 here.

Do not forget that immediacy is one of the values most appreciated by today’s society and the use of drones offers the opportunity to “visit” a property without the need to be there in person and in a faithful manner.


We start from the premise that mobile devices are currently fundamental and, therefore, a tool that we must keep in mind to manage our real estate marketing. The current property market is largely aimed at the millennial generation, which is much more familiar with mobile devices. Millennials invest much more time in their devices than any other potential customer, which makes mobile a very powerful marketing tool. In the sector you must make a total chip change and place first the mobile marketing campaigns.

Big Data

“Information is power” and also positive sales results. This statement is very close to the new reality and is that, thanks to the valuable information that is currently being stored in the cloud, the real estate sector will be much more transparent to the customer and, on the other hand, all the information of the customers. It will help to better understand the market and, in this way, its efficiency will be improved by the two actors. Demographic data, consumption patterns or needs by age or profession, will help very effectively the new real estate marketing.


A new technology, that of the blockchain, has come to stay and impose a new system of exchange of goods. This new payment system can help prevent fraud at the level of large investments by providing security for the possibility of identity verification in real estate transactions as well as creating a database of historical records.

This 2018 we are facing a paradigm shift in real estate marketing. One year PropTech. Technology will be the absolute protagonist of the new real estate business process.

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Carlota Pi: “In Silicon Valley your are heard as it everything could be possible”

Carlota Pi, co-founder of Hola Luz who has a turnover of more than 100 million, participated last Wednesday 24 at the dinner organized by Fidem under the motto “How to get into a very mature market, doing different things” that Joana Amat attended as President of the Asociation. The entrepreneur was awarded in the category of innovation in the last edition of the 2016 Awards for the Fidem Foundation, and has just returned from San Francisco, where she has been one of the 16 chosen by Google to participate in the 2017 Blackbox Connect program. two weeks in Silicon Valley for founding women around the world thanks to a positive discrimination law since in the United States only 17% of start-ups are created by women. In addition, Carlota has been considered one of the 100 most creative people of 2016 by Forbes.

At dinner, Carlota Pi confessed to be absolutely committed to the environment and is very clear that the companies of the future will be those that respect the environment and the freedom and happiness of their workers with an absolute commitment to their customers. For her, on a personal level, the most important thing is to keep promises, innovate, take care of her children and dream of a better world.

In his speech he said that in less than 10 years we can all generate our own energy and that what impressed him the most about his stay in Silicon Valley was the attitude with which they listen when an innovative project is presented, “as if everything were possible !”, He said.

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International investment increase in Barcelona

This year it seems that investments are going to diversify beyond big capitals such as New York, Tokyo or London because of the lack of high level product in the so-called “global cities”, which forces investors to seek new real estate markets where to invest. Thanks to this situation new cities with different characteristics are coming into play and this is how cities such as Barcelona take center stage in the portfolio of large investors seeking profitability in locations with a good quality of life.

In 2018 Europe will be the main protagonist with several investments in Spanish cities such as Barcelona, ​​Madrid, Valencia and Seville, since they offer more investment opportunities in a mature market. In the case of Spain, 2018 will be a good year for real estate promotion stimulated by tourist attraction, economic growth and price, which is still more competitive than in other large cities in all segments (residential, offices, retail …) .

Each of the 4 Spanish cities most favorable for investment stand out for a certain asset, in the case of Barcelona logistics and student residences have a special weight, while in Madrid, for example, the offices and premises will be the properties most demanded.

At European level, Vienna, Amsterdam, Stockholm or Copenhagen, will be very interesting cities to invest, as well as the capitals of Canada and Japan, with interesting assets.

Worldwide, China continues its unstoppable growth and Shenzen, the city of the world where office incomes have grown the most in 2008, is the second city with the greatest potential for economic growth on the planet with investment opportunities in the prime residential sector and in retail, according to experts.

Seen in Cities to invest

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