{"id":3596,"date":"2018-01-09T13:59:50","date_gmt":"2018-01-09T13:59:50","guid":{"rendered":"https:\/\/amat-inmo-wp.localhost\/2018\/01\/09\/que-es-proptech\/"},"modified":"2023-04-27T14:19:55","modified_gmt":"2023-04-27T14:19:55","slug":"que-es-proptech","status":"publish","type":"post","link":"https:\/\/www.amatimmobiliaris.com\/w\/ca\/2018\/01\/que-es-proptech\/","title":{"rendered":"Qu\u00e8 \u00e9s PropTech i per qu\u00e8 s&#8217;est\u00e0 posant de moda?"},"content":{"rendered":"<p>Amb la inclusi\u00f3 de la tecnologia i Internet en tots els aspectes diaris de la nostra vida no \u00e9s d&#8217;estranyar que ho faci tamb\u00e9 de forma gaireb\u00e9 imprescindible en els negocis de diferents i molt diversos sectors. Un d&#8217;aquests sectors \u00e9s l&#8217;immobiliari, on la tecnologia digital s&#8217;utilitza per impulsar el seu negoci i, principalment, en pro de millorar i facilitar la usabilitat per als usuaris mitjan\u00e7ant plataformes digitals. En aquest cas, ja s&#8217;ha encunyat un terme per definir-lo. Parlem de PropTech.<\/p>\n<h3><strong>Per\u00f2, qu\u00e8 \u00e9s PropTech?<\/strong><\/h3>\n<p>El Regne Unit es van encarregar de posar nom a aquesta tend\u00e8ncia que va aconseguir la seva popularitat ja en 2014. PropTech \u00e9s realment un acr\u00f2nim de les paraules angleses &#8220;property&#8221; i &#8220;technology&#8221; el que en catal\u00e0\u00a0seria &#8220;propietat&#8221; i &#8220;tecnologia&#8221;, tecnologia aplicada a la propietat, i \u00e9s aqu\u00ed on entra el mercat immobiliari.<\/p>\n<p>PropTech ha arribat per quedar-se i millorar el tradicional &#8220;savoir faire&#8221; del mercat immobiliari mitjan\u00e7ant la combinaci\u00f3 de la tecnologia, com l&#8217;<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.amatimmobiliaris.com\/w\/ca\/2017\/05\/linternet-les-coses-molt-present-la-nostra-llar\/\" target=\"_blank\" rel=\"noopener\">internet de les coses<\/a><\/span> o el Big Data, en els negocis immobiliaris, com a inversions, finan\u00e7ament i projectes del mercat, per millorar la seva rendibilitat d&#8217;una forma m\u00e9s innovadora i propera al p\u00fablic actual.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9826\" src=\"https:\/\/www.amatimmobiliaris.com\/w\/wp-content\/uploads\/2022\/01\/virtual-realidad-scaled.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/strong><\/h3>\n<h3><strong>Situaci\u00f3 actual a Espanya<\/strong><\/h3>\n<p>Mentre als pa\u00efsos ve\u00efns hist\u00f2ricament m\u00e9s avan\u00e7ats a nivell tecnol\u00f2gic que Espanya, el PropTech est\u00e0 ja en marxa des de fa m\u00e9s temps, a Espanya ara comen\u00e7a a enlairar-se d&#8217;una forma notable implementant models m\u00e9s \u00e0gils de negoci.<\/p>\n<p>Per entendre millor el concepte en si mateix, aquestes serien les caracter\u00edstiques que identifiquen un negoci PropTech:<\/p>\n<ul>\n<li>Ag\u00e8ncies que utilitzen la realitat virtual (<a href=\"https:\/\/floorfy.com\/es\/\">Floorfy<\/a>, &#8230;)<\/li>\n<li>Portals immobiliaris en l\u00ednia (<a href=\"https:\/\/www.fotocasa.es\/es\/\">Fotocasa<\/a>, <a href=\"https:\/\/www.habitaclia.com\/\">Habitaclia<\/a>, &#8230;)<\/li>\n<li>Plataformes digitals Client-a-Client, on es poden gestionar les compra-vendes sense intermediaris<\/li>\n<li>Plataformes d&#8217;inversi\u00f3 crowfunding per democratitzar la inversi\u00f3 immobili\u00e0ria (<a href=\"https:\/\/www.housers.com\/es\/formulario-registro?pt=PFH--REF--11510&amp;gclid=EAIaIQobChMIgrXvwfTK2AIV4RbTCh1WIgcgEAAYASAAEgLx6fD_BwE\">Housers<\/a>, &#8230;)<\/li>\n<\/ul>\n<p>Des Amat ja hem donat la nostra opini\u00f3 en diversos mitjans sobre aquest fenomen. A finals de desembre es va comptar amb el punt de vista professional de Guifr\u00e9 Homedes, director de la nostra oficina de Barcelona, \u200b\u200bal mig <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.facebook.com\/amatimmobiliaris\/photos\/a.300643279979963.75771.274033052640986\/1740076636036613\/?type=3&amp;theater\">Grup Via<\/a><\/span> i a <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.pressreader.com\/similar\/283089889541361\">La Vanguardia<\/a><\/span>.<\/p>\n<h3><strong>\u00a0<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Amb la inclusi\u00f3 de la tecnologia i Internet en tots els aspectes diaris de la nostra vida no \u00e9s d&#8217;estranyar que ho faci tamb\u00e9 de forma gaireb\u00e9 imprescindible en els negocis de diferents i molt diversos sectors. Un d&#8217;aquests sectors \u00e9s l&#8217;immobiliari, on la tecnologia digital s&#8217;utilitza per impulsar el seu negoci i, principalment, en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1157],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e8 \u00e9s PropTech i per qu\u00e8 s&#039;est\u00e0 posant de moda? | Amat Immobiliaris<\/title>\n<meta name=\"description\" content=\"PropTech \u00e9s realment un acr\u00f2nim de les paraules angleses &quot;property&quot; i &quot;technology&quot;, tecnologia aplicada a la propietat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amatimmobiliaris.com\/w\/ca\/2018\/01\/que-es-proptech\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s PropTech i per qu\u00e8 s&#039;est\u00e0 posant de moda? 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